The better question, who is it that you want to entice and impress?
If you're a business owner, you want to target potential customers!
If you're seeking employment, then it may be recruiters or potential employers.
If you're a writer, then you want to connect with your readers!
If you're a student, then you want to WOW your professors, am I right?
No matter who your target audience is, I will help you CONNECT!